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A lot has meanwhile been written about Vienna’s new IKEA downtown store which opened on September 1st, 2021 right next to the busy Westbahnhof train station. Immediately after the opening visitors needed to pre-register for a slot of 90 minutes to allow as many as possible people to enter the store first time. Read more

Visually developed and presented concepts can be extremely helpful and effective in digital communication and remote selling.
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In every human interaction, trust plays THE key role: in politics, in business, in our professional activities, and, more generally, in our personal life, e.g. in the family, in partnerships or among friends. Read more

After the umpteenth lockdown, on-line selling or remote selling has become more or less routine for us all. Most people have come to terms with it, a few have really got to love it!
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Digitalization in sales, eCommerce and online shopping has been a topic of discussion for many years. This year, the Corona virus has had a dramatic effect on its development. Whilst physical businesses are closing, online businesses are booming!
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The particular importance of sales for successful business results in many markets arises from an increasing glut and competition for products and services, worldwide. Hence, the quality of market and customer processing is becoming more and more important.

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