Today I would like to share with you an experience I had a few weeks ago during a guest lecture at the University of Applied Sciences Cologne.
The particular importance of sales for successful business results in many markets arises from an increasing glut and competition for products and services, worldwide. Hence, the quality of market and customer processing is becoming more and more important.
A great deal has already been written and reported about digitalization. Even before COVID-19, digitalization’s seen as a vital success factor for business. For digitalization has a lot to do with communication and information which are admittedly critical success factors for businesses. I also illustrate the way success factors are interrelated with the diamond success compass practice model. Information and communication can be extremely efficient in digital forms.