A lot has meanwhile been written about Vienna’s new IKEA downtown store which opened on September 1st, 2021 right next to the busy Westbahnhof train station. Immediately after the opening visitors needed to pre-register for a slot of 90 minutes to allow as many as possible people to enter the store first time. Read more

Putting the customer in the focus of entrepreneurial activity is nothing new. Not only with the definition of ‘marketing’ as an independent business discipline, companies systematically deal with the question who the customers are and what their needs are. Read more

COVID-19 has put us all into a worldwide crisis situation virtually overnight.

Wherever people interact with each other, especially in times of crisis, it becomes obvious who we can rely on. This is true in politics, in organizations and companies, among friends and in the family. Read more