Today I would like to share with you an experience I had a few weeks ago during a guest lecture at the University of Applied Sciences Cologne.
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Do you have any idea what your customers are thinking about at any given moment… like right now, for example? When did you last contact or have your last “touchpoint” with them? Perhaps you haven’t even noticed that some of your own customers have made a quick detour or are already on their way to your main competitor?

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In every human interaction, trust plays THE key role: in politics, in business, in our professional activities, and, more generally, in our personal life, e.g. in the family, in partnerships or among friends. Read more

It has always taken a clear company strategy to sustain a successful company. After all, this has always been at the core of your success. However, one year ago, the world was turned upside down. At the onset of the pandemic, most of us probably thought that it was simply a passing phase, that we could sit out the crisis and we could quickly return back to our old daily routines. Read more

After the umpteenth lockdown, on-line selling or remote selling has become more or less routine for us all. Most people have come to terms with it, a few have really got to love it!
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Digitalization in sales, eCommerce and online shopping has been a topic of discussion for many years. This year, the Corona virus has had a dramatic effect on its development. Whilst physical businesses are closing, online businesses are booming!
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If your road is suddenly blocked, you have to look for alternative routes to reach your destination. The lockdown measures of the current Corona crisis is a perfect example of this. If we look back to the financial crisis of 2007/08, we can see how many businesses from all over the world were subsequently forced to change the way they looked at their businesses. Read more