With the pandemic, climate change and the financial crisis, we will also be living in challenging times in 2022. How is your business affected?
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Visually developed and presented concepts can be extremely helpful and effective in digital communication and remote selling.
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Dear blog readers! At the end of the year, I wanted to take the opportunity to thank you personally for reading along (and discussing it on my LinkedIn channel). My seasonal greetings in form of a video clip: Read more

These were the most widely read posts on perspective: international’s corporate blog in the year 2020.
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Do you want to be always up to date in international business? Our perspective: international newsletter offers many valuable insights and practical help for you. We also keep you informed about updates on our website and provide links to the latest blog entries.

Here is a selection of topics we will cover during the coming weeks and months:

  • Corporate communications in times of crisis
  • Field reports from practice (e.g. for the launch of a new brand)
  • Tips for the perfect setup for video conferencing
  • Methods for team development in online mode

With our newsletter you will never miss any article again.

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Recommended Literature:
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Apart from the news in international business, our newsletter subscribers always receive exclusive content: We start with our free “Best of Literature” list with recommended books on the topic of business internationalization. These are Christof Sauke’s very personal, up-to-date book favorites; they all contain great knowledge to keep you informed in the field of international business.

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If your road is suddenly blocked and you cannot reach your destination, you will have to seek alternative paths: new or adapted business models, new strategies and concepts, new marketing channels, new products … in short: you may even have to reinvent yourself!
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