Putting the customer in the focus of entrepreneurial activity is nothing new. Not only with the definition of ‘marketing’ as an independent business discipline, companies systematically deal with the question who the customers are and what their needs are. Read more

COVID-19 has put us all into a worldwide crisis situation virtually overnight.

Wherever people interact with each other, especially in times of crisis, it becomes obvious who we can rely on. This is true in politics, in organizations and companies, among friends and in the family. Read more